12 Unique Social Media Marketing Ideas to Engage Your Audience

Today, social media is directly connected with people. We all try to find time on social media daily due to its engaging content sharing. It is also a platform for engaging, creating a brand identity, entertaining, and creating trust. 

Hence, most businesses have been using social media as a marketing platform to promote and popularise their brand and products. Basically, there is a strong connection between social media and customers.

You can seek professional support from social media marketing in Kochi to engage your audience directly through social media marketing.

How Social Media Marketing Engages Customers

Besides posting photos and videos, social media is also a platform to build customer connections. It is allocated to hear customers’ opinions and feedback or interact with them directly. That means social media allows several options to connect with audiences through like, share, and comment sections. These connections ensure customers’ trust, loyalty, and credibility.

Social Media Marketing Ideas to Engage Audience

You have to pursue some tips to engage the customers towards your brand. There are 12 social media marketing ideas to engage audiences. Understand these clearly from below.

1.     Creative Shorts and Reels

Today, short videos are the trend among all audiences. Especially Instagram Reels, YouTube Shorts, and Facebook Stories. Everyone encourages the fast, creative, and entertaining content of the videos. So, for the best marketing and to capture customer attention quickly, you can create reels or shorts with a creative style.

2.     Make an Interesting Series

Series are an all-time favourite of many people. If you have any interesting and engaging content, create a series to ensure consistency in your marketing strategy. Consequently, people will keep waiting for your next post, and attracting them towards your business or brand will be easy.

3.     Create Interactive Content

Interactive content is a thrilling type of marketing and advertising. Here, you can use quizzes and polls instead of sharing photos and texts. So, creative content is highly engaging with customers on social media.

4.     Build Localised Content

You can use localised content as a social media marketing idea. If your target audience is within a particular region or city, you have to use localised or related content with the customers. For this purpose, you can use or create content with local slang, festivals, or particular things in your targeted area. So, it must easily connect and engage with the emotions and feelings of the customer.

5.     Seasonal Festival and Campaign

This idea can be implemented seasonally to attract customers during that festival and campaign. For example, if Onam, Christmas, Eid, New Year, and Holi arrive, you can create content regarding these festivals. You can use symbols, colours, or themes regarding the festival and holidays in your posts or ads.

6. Messages and Replies

You can post either photos, videos, texts, etc., or whatever, but that’s not enough. Besides posting, you have to respond to your viewers’ comments. It builds more direct connections between your brand and customers. They feel that you value and encourage their opinions.

7.     Connect with Local Influencers

This is another brilliant idea to engage your customers easily. You can work or collaborate with famous influencers who have more subscribers or a trusted audience. So, you can attain people’s attention quickly through the posts of such local influencers.

8.     Share Behind-the-Scene Stories

Behind-the-scenes stories are the favourites of many viewers. You can share videos of your product making, how your team works, and the fun moments between the staff and customers. It must be liked for its uniqueness and will obtain the trust of the viewer.

9.     Begin Challenge or Contest

Contests and challenges are interesting things for people. For this, you have to generate small and attractive rewards for the winners by conducting contests or challenges like sharing photos or videos about your brand or a particular theme you gave and creating and sharing a story or a poem about your brand.

10.  Use Humours and Memes

Why don’t we choose a funny way? Memes and humour can be used as a funny and catchy way to attract customers. Such posts can attain many views quickly, and your brand can be noticed by the viewers easily.

11.  Engage Generated Contents

It is an easy idea to capture creative customers for your business. You need to encourage and promote your customers by offering them the opportunity to share creative content like images, short videos, etc. Then you need to share this content on your social media pages to make them feel more valued.

12.  Promote Live Sessions

Live sessions are the most trustworthy way to engage your audience. If you conduct a live session with your followers, you can engage them easily with their valuable feedback and your responses. Also, it can build a strong connection with customers and your business.

Conclusion

Social media is the world of marketing. It ensures opportunities and creative content for the viewers or users. That’s why every business follows social media marketing as a crucial promotional platform for their brands.

As an easy way to connect with people quickly and directly, social media marketing has opened several ideas to engage your customers. Those are briefly and perfectly mentioned above, such as creating shorts and reels, building localised content, creating interactive content, live sessions, and humour and memes. You can choose any of the attractive and funny ideas to capture and engage your customers easily.

You can choose an expert support for the perfect social media marketing ideas from social media marketing in Kochi to promote your brand effectively.